AI calling platform for India

An AI telecaller for India that speaks your customer’s language

MagickVoice agents make and answer calls in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, English and more, with native accents. They check DND lists before dialling and host your data primarily in India (Mumbai region).

Hear it first: call Aria on +91-80653-90179. She answers 24/7 in English, Hindi, Tamil, Telugu, Kannada, Malayalam and Marathi.

  • 10+Indian languages
  • 3M+Calls completed
  • <300msResponse latency
  • 99.9%Platform uptime

Languages

Fluent in the languages India speaks

10+ Indian languages with native accents, and 25+ languages in all, so every customer hears a voice that sounds local.

  • हिन्दीHindi
  • தமிழ்Tamil
  • తెలుగుTelugu
  • ಕನ್ನಡKannada
  • മലയാളംMalayalam
  • मराठीMarathi
  • English
  • And more

Switches language mid-call

Agents can switch to the caller’s language during the call.

Trusted by ambitious teams across India

  • MG Select logo
  • Samarthya logo
  • Debtcare logo
  • Brewtiful Coffee logo
  • Vinuthna logo
  • Sahara Agri logo
  • ChitBoss logo
  • Artha Solutions logo
  • BKP Furniture logo
  • Kidzee logo

Use cases

Calls Indian teams automate with MagickVoice

  • EMI and payment reminders

    Polite reminder calls before and after the due date, in the borrower’s language. The agent notes promise-to-pay dates and sends payment links on WhatsApp or SMS.

    • 150K+ calls a month
    • 32% recovery uplift
    More on collections & reminders
  • Delivery and COD confirmation

    Call ahead to check the customer is home, take down landmarks, confirm cash on delivery and offer a new slot when needed.

    • 200K+ delivery calls
    • 40% fewer failed deliveries
    More on last-mile delivery
  • High-volume hiring

    Call every applicant in their own language, ask your screening questions and book interviews for the shortlist.

    • 120K+ screening calls
    • 4x faster hiring
    More on recruitment screening

Compliance

Built for Indian calling rules

Indian calls and SMS come with TRAI rules: DND lists for calls, DLT registration for SMS. Here is what MagickVoice does for you, and what stays with you.

  • DND checks before every call

    Numbers are normalised and checked against DND lists before dispatch.

  • DLT and KYC supported

    You register your sender ID and templates on DLT; we use those IDs when sending SMS. We also collect and review your KYC and submit it to the telephony partner before a number goes live.

  • Data hosted primarily in Mumbai

    Primary data residency in the Asia Pacific (Mumbai) region, with AES-256 at rest for sensitive data and TLS 1.2+ in transit.

  • Indian telephony, with failover

    Works with Exotel, Plivo and Twilio, with automatic failover between providers.

You stay responsible for consent records, permitted calling hours (typically 09:00–21:00 IST for promotional traffic), honouring opt-outs, and telling people at the start of each call that they are speaking to an AI agent. The details are in our Privacy Policy.

FAQ

AI calling in India: common questions

Still curious? Call Aria, our AI agent, any time on +91-80653-90179 — or send us a message.

What is an AI telecaller?

An AI telecaller is an AI voice agent that does the work of a telecalling team. It makes and answers phone calls, follows your script in a natural conversation and logs the outcome. With MagickVoice you can build one without code in about five minutes.

Is MagickVoice a Hindi voice bot?

It is more than that. An AI voice agent is sometimes called a voice bot, and a MagickVoice agent can hold the whole call in Hindi. The same agent also speaks Tamil, Telugu, Kannada, Malayalam, Marathi, English and more, and can switch to the caller’s language during the call.

Can MagickVoice make EMI reminder calls?

Yes. The agent calls borrowers before and after due dates on your schedule, adapts to each reply, captures promise-to-pay dates and reasons for delay, and sends payment links over WhatsApp or SMS. Disputes and hardship cases go to your team.

Are there extra checks for collections calls?

Yes. Collections is a high-risk use case, so it goes through additional review before your numbers go live. Collection scripts must follow RBI’s Fair Practices Code.

What KYC documents do I need before calling in India?

Indian regulators and telephony partners need KYC before a number or SMS sender ID is activated. Keep ready your business registration certificate, the PAN and GST certificate of the entity, and the authorised signatory’s PAN or Aadhaar, photo and proof of address.

How should opt-outs and requests for a person be handled?

Honour opt-out or STOP requests within 24 hours, and give the called party a clear way to reach a human if they ask. Both are part of our responsible-use policy, along with consent records and AI disclosure at the start of each call.

Start calling customers in their own language

Build your first AI telecaller free in minutes, or call Aria and hear it in Hindi, Tamil or Telugu for yourself.

Larger team or a regulated industry? Talk to sales